Executive Author

Jay de la Cruz

SVP, Media at Underscore Marketing

About Jay de la Cruz

With 25+ years’ experience, Jay de la Cruz delivers strategic media solutions to achieve brand business goals. He leads a team of media strategy, media planning, media buying, and media execution experts who collaboratively ensure that campaign goals are achieved in order to maximize engagements and ROI.

He likes challenging himself and his team to deliver innovative solutions that are always driven by insights and data. At Underscore, he has launched multiple campaigns in rare disease (drug launches and disease state education), medical device, and health systems.

Areas of Expertise

Digital marketing Innovation Employee management Data-driven Building ideas

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