American Financial Resources

Founded in 1997, American Financial Resources, Inc. (AFR) is a privately owned full-service residential mortgage company. Headquartered in Parsippany, NJ, AFR is one of the nation’s top direct and wholesale lenders. Mission: Our goal is to provide families across America with the information and resources necessary to achieve homeownership. We strive to exceed our customers’ expectations and provide an unparalleled experience — start to finish. American Financial Resources, Inc. is the parent company of both AFR Wholesale and eLEND, our consumer-direct division.